Legal Terms

Introduction and General Terms

Welcome to Deimosai.com (the "Website"). This Legal Notice governs your access to and use of the Website. By accessing or using this Website, you agree to comply with and be bound by the following terms and conditions (the "Terms"). If you do not agree with any part of these Terms, you must not use the Website.

Terms of Use

1. Acceptable Use

• You may use the Website for lawful purposes only.
• You agree not to use the Website in any way that breaches any applicable local, national, or international law or regulation.
• You must not use the Website to transmit any unsolicited or unauthorised advertising or promotional material.

2. Prohibited Use

• You must not misuse the Website by knowingly introducing viruses, trojans, worms, or other material that is malicious or technologically harmful.
• You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored, or any server, computer, or database connected to the Website.

3. User Responsibilities

• You are responsible for maintaining the confidentiality of your account information and for all activities that occur under your account.
• You must ensure that all information you provide on the Website is accurate, complete, and up-to-date.

4. Consequences of Violations

• Violation of these Terms may result in the suspension or termination of your access to the Website and may also result in legal action.

Disclaimer

1. Warranties and Liabilities

• The Website is provided "as is" without any representations or warranties, express or implied.
• We do not warrant that the Website will be available at all times or that the material on the Website is accurate, complete, or up-to-date.

2. Informational Purposes

• The content on the Website is for general informational purposes only and does not constitute professional advice.

3. Accuracy and Reliability

• While we strive to provide accurate and reliable information, we do not guarantee the accuracy, completeness, or reliability of any content.

Intellectual Property Rights

1. Ownership

• All content on the Website, including text, graphics, logos, and images, is the property of Deimos AI or its content suppliers and is protected by intellectual property laws.

2. Permissible Use

• You may not reproduce, distribute, modify, or create derivative works of any content without our prior written consent.

3. Reporting Violations

• If you believe that your intellectual property rights have been infringed, please contact us immediately at contact@deimosai.com.

Modifications and Termination

1. Modifications

• We reserve the right to modify these Terms at any time. Any changes will be effective immediately upon posting on the Website.
• It is your responsibility to review the Terms periodically for any updates or changes.

2. Termination

• We may terminate your access to the Website at any time, with or without cause, and with or without notice.

Governing Law and Dispute Resolution

1. Governing Law

• These Terms are governed by and construed in accordance with the laws of England.

2. Dispute Resolution

• Any disputes arising out of or in connection with these Terms shall be resolved through mediation, and if unsuccessful, through arbitration in England.

Contact Information

If you have any questions or concerns about these Terms, please contact us at:

• Email: contact@deimosai.com

For information about our accessibility standards and testing methodology, please see our Accessibility Policy.

Introduction

Welcome to Deimos AI Ltd's privacy policy ('Deimos AI'). At Deimos AI, we are committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, share, and protect your personal information when you visit our website (deimosai.com) or use our services. This policy should be read in conjunction with our Legal Notice.

Information Collection

Types of Personal Information Collected:

• Personal identification information (name, email address, phone number, etc.).
• Technical data (IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website).
• Usage data (information about how you use our website, products, and services).

Methods of Information Collection:

• Information you provide directly through forms on our website, such as when you create an account, subscribe to our newsletter, or contact us for support.
• Information collected automatically through cookies and other tracking technologies.
• Information gathered via analytics tools to monitor and analyse website usage.

Use of Information

How We Use Collected Information:

• To provide, operate, and maintain our website and services.
• To improve, personalise, and expand our website and services.
• To understand and analyse how you use our website and services.
• To develop new products, services, features, and functionality.
• To communicate with you, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes.
• To process transactions and manage your orders.
• To comply with legal obligations.

Legal Basis for Processing Personal Data:

• Consent: When you have given us explicit consent to process your data.
• Contract: When the processing is necessary for the performance of a contract.
• Legal Obligation: When we are legally required to process your data.
• Legitimate Interests: When processing is necessary for our legitimate interests, and your interests and fundamental rights do not override those interests.

Data Sharing

Categories of Third Parties with Whom Data is Shared:

• Service providers who perform services on our behalf (e.g., hosting providers, email service providers).
• Analytics and search engine providers that assist us in the improvement and optimization of our website.
• Legal and regulatory authorities as required by law.

Purposes for Sharing Data:

• To facilitate the provision of our services.
• To comply with legal obligations.
• To protect and defend our rights and property.
• To prevent and investigate possible wrongdoing in connection with the website or services.

Data Security

Measures Taken to Protect Personal Data:

• Implementation of robust security measures to protect your data from unauthorised access, disclosure, alteration, or destruction.
• Use of data encryption technologies to safeguard sensitive information during transmission.
• Regular security assessments and updates to our security practices.

Disclaimer: No method of transmission over the Internet or method of electronic storage is 100% secure.

User Rights

Rights of Users Regarding Their Personal Data:

• Right to access: You have the right to request copies of your personal data.
• Right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to deletion: You have the right to request that we delete your personal data.

To exercise these rights, please contact us at contact@deimosai.com.

Cookies and Tracking Technologies

Essential Security Cookies

We use one strictly necessary cookie to protect our website from automated abuse and ensure security:

This cookie is classified as "strictly necessary" under the UK Privacy andPrivacy and Electronic Communications Regulations (PECR) and the EU ePrivacy Directive. It is essential for website security and bot protection, and therefore does not require your consent. This cookie cannot be disabled as it is required for the secure operation of our contact forms.

Browser Cookie Settings

You can control non-essential cookies through your browser settings. Note that blocking strictly necessary cookies may impact website functionality, including the ability to submit forms.

Analytics and Tag Management

We use Google Analytics 4 (GA4) and Google Tag Manager (GTM) to understand how visitors interact with our website. This helps us improve our content and user experience.

Google Tag Manager:

Google Tag Manager is a tag management system that allows us to manage and deploy analytics and measurement tags on our website. GTM itself does not collect personal data, but it facilitates the deployment of tags that may collect data (such as Google Analytics). GTM operates based on your consent preferences.

Cookieless Operation:

Our implementation of Google Analytics operates in cookieless mode, meaning no tracking cookies are placed on your device for analytics purposes.

Data Collected When Consent is Granted:

Analytics data collection is disabled by default. When you provide consent for analytics, the following information may be transmitted to Google:

• Pages visited and time spent on each page.
• Device type, browser, and operating system information.
• Approximate location (country and city level, derived from IP address).
• Referral source (how you arrived at our website).
• Interactions with website elements.

Consent and Legal Basis:

The legal basis for processing analytics data is your consent. You may withdraw your consent at any time by adjusting your preferences. Without consent, no analytics data is collected or transmitted.

Third-Party Data Processing:

Google LLC processes analytics data as an independent data controller under its own terms. For information about how Google handles this data, including your rights regarding that data, please see Google's Privacy Policy.

Local Storage

AI Readiness Assessment Progress Saving

Our AI Readiness Assessment offers an optional "Save my progress" feature that stores your data locally in your browser.

What We Store (Only With Your Consent):

• First name, last name, and email address.
• Company name, job title, and department.
• Your assessment answers and scores.
• Session progress information.

Storage Details:

• Location: Your browser's local storage (data remains on your device).
• Duration: Until you complete the assessment or clear your browser data.
• Storage Key: deimos_ai_assessment_v1

Your Control:

• This feature is entirely opt-in via a checkbox consent mechanism.
• Data is automatically deleted upon assessment completion.
• You can clear this data at any time via your browser settings (clear site data).
• No data is transmitted to our servers through this feature; it remains in your browser.

Third-Party Links

Statement Regarding Links to Third-Party Websites:

• Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of these third-party sites.
• We encourage you to read the privacy policies of any third-party websites you visit.

Changes to the Privacy Policy

How Users Will Be Informed About Changes:

• We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page.
• You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.

Effective Date:

This privacy policy is effective as of January 2026.

Contact Information

How Users Can Contact the Business for Privacy-Related Inquiries:

If you have any questions about this privacy policy, please contact us: contact@deimosai.com.

Thank you for taking the time to read our privacy policy. We are committed to protecting your personal information and ensuring transparency in how we handle your data.